Top 5 European Trade Shows Every UK Brand Should Attend In 2026

If your UK-based company is hoping to maximize its reach into European markets, then what stands out more than anything in 2026 are the right international trade fairs? Avondale Exhibitions has a unique and successful pattern in assisting brands with planning and implementing worldwide exhibitions, so book an appointment to see how we can help you. 

The UK brands that are trading across the world make an exciting list . So we thought we would share our thoughts on “The Five Big European Trade Shows Every UK Brand Should Consider for 2026”. If you are already on the list of companies trading globally then we can help you with booth design and international transportation so that you can have peace of mind wherever you are exhibiting around the world.

1. Maison&Objet 2026 – Paris, France

Maison & Objet, held 15-19 January 2026 (and again September) at Paris Nord Villepinte is one of Europe’s most prestigious trade fairs for interior design, Home StylePower, decoration and furniture. This is a great International showcase for UK brands in home decor, furniture manufacturing, gifts, and lifestyle. 

For general planning and international exhibitor strategy, Avondale Exhibitions can help you with booth design and international transportation. We will maximize your “ROI” so that Europe can truly see you at your best.

2. ANUGA 2026 – Cologne, Germany

As the Food & Beverage Trade Show World’s premier trade show, ANUGA offers ten trade shows under one roof such as fine food, frozen food, and organic food recycling. All the biggest world class players are there. For UK brands in FMCG, food manufacture, export ready products, this is an opportunity you can’t afford to miss.

Avondale Exhibitions can help with custom exhibition design and international logistics, with regional and global relevance, and with audience engagement through new media, social networking integrated ideas and platform webinars.

3. LogiMAT 2026 – Stuttgart, Germany

From 24 to 26 March 2026 in Stuttgart, LogiMAT is Europe’s leading instrument and equipment trade show for intralogistics. Attending a logistics oriented European trade show and exhibiting there, can put you in touch with new distributor channels. 

 

If you’re a UK brand specializing in logistics technologies, warehouse solutions, automation or supply-chain services, showcasing your services in this trade show will move you into the big league!

4. EUROGUSS 2026 – Nuremberg, Germany

EUROGUSS 13 to 15 January 2026 is Europe’s leading die-casting and manufacturing technology trade show. The exhibition is a powerful lead-generator for UK brands in advanced manufacturing, industrial components, smart manufacturing, 3D-printing or metal casting.

5. MWC Barcelona 2026 – Barcelona, Spain

March annually: The Mobile & Wireless Industry Trade Show for Europe is held in Barcelona. If your UK brand is involved in mobile tech, IoT, AR/VR, digital innovation or telecom services, MWC 2026 provides you with global exposure, a partner-ecosystem access and media visibility.

Why attending European Trade Shows in 2026 is essential for UK brands?

UK brands need to maximize their global presence, build distributor networks, and speak directly with decision makers across Europe in a post-Brexit export environment. You achieve face-to-face engagement with some of the top European decision makers if you take part in Europe’s leading trade fairs. 

In addition to launching new products, you can gather market intelligence and enhance your brand’s global positioning.

Avondale Exhibitions has the ability to manage your entire trade show experience, from logistical needs and pre-show preparation through to custom stand designs and post-show lead generation. Contact us by calling us 01495 271150 or email us ian@avondaleexhibitions.com or fill out our online contact form to know more about how to showcase your business in international trade shows.